Hoefler Imaging

Polaroid PoGo

November 10th, 2009

So I’m all interested in digital images at the moment – my Cheki camera is a fan favorite! Now, flying last month I read about the Polaroid PoGo – it’s the polaroid concept for 2009. Instant images but digital – 5 MP camera that can print the photos with no ink! So I don’t know much about this camera but I’m intrigued…Christmas is coming…

Exciting Announcement from Polaroid!

October 25th, 2009

I was very excited last week to read this news release on one of my favorite websites www.toycamera.com – for everyone who has a polaroid or had one knows what fun and amazing cameras they are. I know I was so disappointed when Polaroid stopped making their instant film and instant cameras as I’ve had many a fun days and nights with my Polaroid. So it’s very, very exciting that they have announced that Polaroid is back!

I definitely look forward to seeing what they release and picking one up myself!

“We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:

As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.

Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.

The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.

Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.”

http://www.the-impossible-project.com/